Introduction

Fight Like a Kid is more than a logo — it’s a symbol of courage, hope and resilience. Inspired by children who face life’s challenges with bravery and joy, this brand represents positivity and unity in the fight against adversity.

These guidelines are designed to maintain consistency, visual impact, and emotional connection across all platforms.

Logo

Our logo is the heart of the Fight Like a Kid brand. It represents strength, hope, and courage in the face of challenges.

The logo should always be displayed with clarity, respect, and prominence — as a symbol of the spirit and resilience that define our mission.

Download Logo

Logo Usage

Purpose

Ensure brand legibility and consistency when applying the logo over colored or photographic backgrounds.

Always ensure sufficient contrast between the logo and its background. Use the full-color version on light backgrounds.

Minimum Size

Minimum size for print: 25 mm wide.

Clear Space

The minimum clear space around the logo is defined as X, where X = 1/3 of the width of the word “FIGHT”. No graphic, text, or design element may enter this boundary.

Color

The Fight Like a Kid color palette embodies hope, strength, and positivity. These colors reflect the essence of the brand and should be used consistently to maintain visual harmony.

Primary Colors

The main colors represent energy, stability, and purity. They are the foundation of the brand identity.

Yellow

HEX#FAD536
RGB(250,213,54)
CMYK(0,15,78,2)

Blue

HEX#024468
RGB(2,68,104)
CMYK(98,35,0,59)

White

HEX#FFFFFF
RGB(255,255,255)
CMYK(0,0,0,0)

Secondary Colors

Secondary colors complement the main palette and add flexibility to visual materials such as backgrounds, icons, or graphics.

Sky Blue

HEX#5EB8E2
RGB(94,184,226)
CMYK(58,12,0,11)

Pastel Blue

HEX#A6D8F0
RGB(166,216,240)
CMYK(31,10,2,0)

Coral

HEX#F79C82
RGB(247,156,130)
CMYK(0,42,55,3)

Beige

HEX#F6EFD9
RGB(246,239,217)
CMYK(3,5,19,0)

Recommended Combinations for Digital Use

Employ smooth gradients blending Blue, Sky Blue, and Yellow.

Brand Gradient

Supporting Colors (Optional)

Use these colors sparingly to maintain a clean and consistent appearance while allowing design flexibility.

Soft Gray

HEX#DDE3E7

Deep Navy

HEX#0F1F2C

The combination of these colors brings balance between hope and strength — the emotional essence of the Fight Like a Kid identity.

Typography

Typography plays a key role in communicating the personality and voice of the Fight Like a Kid brand. We use two modern and harmonious typefaces to convey strength, optimism, and clarity across all communications.

Primary Typeface – Montserrat

Montserrat reflects courage and determination. It’s bold, modern, and ideal for strong headlines and motivational phrases.

FIGHT LIKE A KID

Strong hearts. Brave minds. Endless smiles.

Typography that inspires confidence and clarity.

Secondary Typeface – Poppins

Poppins brings balance and approachability. It’s used for body copy, captions, and messages that connect emotionally with the audience.

Every word we share carries a message of hope, courage, and kindness. Poppins ensures this message feels human, clear, and easy to read across every platform.

Visual Hierarchy & Size Examples

Below is a live visual reference of how different text levels appear in the brand system.

H1 – Main Title

Used for hero sections, page titles, and main headers.

H2 – Section Title

Used for section headings and visual dividers.

Paragraph – Body text for descriptions, stories, or explanations. It should be clear, legible, and comfortable to read.

Caption – For short details, quotes, or image descriptions.

Call to Action

Montserrat communicates strength and determination, while Poppins adds warmth and accessibility — together, they define the voice of Fight Like a Kid.

Usage

Correct logo usage helps maintain consistency, clarity, and the emotional strength of the Fight Like a Kid identity. Every application should reflect hope, courage, and unity.

Correct Usage

Use only the official monochromatic versions of the logo. The blue version should appear on light backgrounds, and the white version on dark backgrounds.

Download Logo

Incorrect Usage

To preserve brand integrity, do not alter the logo or use it in any of the following ways.

Correct logo usage helps the Fight Like a Kid identity remain powerful, unified, and instantly recognizable — across every channel and platform.

Iconography

Iconography plays a vital role in building visual identity and supporting emotional connection. In the Fight Like a Kid visual universe, icons are simple, rounded, and friendly — reinforcing courage, hope, and unity through visual consistency.

Main Symbol

The yellow ribbon featured on the character’s arm serves as the core symbol of the brand.

Download Main Symbol

Secondary Icons

Complementary icons may be used to communicate values.

Download Secondary Icons

Patterns & Backgrounds

The pattern can use the main symbol in a repetitive fashion or curved elements derived from the shape of the logo.

Tone of Voice

The way we speak reflects who we are. Fight Like a Kid communicates with a voice that is inspiring, respectful, and close — celebrating every small victory and sharing hope without paternalism. Consistency matters across social, web, print, and internal communications.

Inspirational

Focus on courage and progress. Shine a light on what’s possible.

Respectful

Honor each child’s dignity. Speak with families, not about them.

Optimistic

Celebrate small wins. Keep the message warm and hopeful.

Authentic

Use real stories and clear language. Avoid jargon and clichés.

Do

“Every smile is a victory.”
“Together we fight for hope.”
“Small but mighty.”

Don’t

“These poor kids…”
“They can’t do it without us.”
Overly medical or technical jargon.

Microcopy Kit

CTA / Buttons

Donate

Join the Fight

Share a Smile

Taglines

Social Post – Example

Fight Like a Kid

Small but mighty. Together we fight for hope — every smile is a victory

Email – Example

Thank you for standing with our little warriors. Your support brings courage and comfort to families today.

When someone hears from Fight Like a Kid, they should feel strength, warmth, and gratitude — never pity.

Applications

The Fight Like a Kid logo is a powerful symbol of hope and strength. Its application across various media and materials must always maintain its clarity, contrast, and emotional integrity. Whether printed, embroidered, or displayed digitally, the logo should always communicate courage and compassion.

Stationery & Print Materials

Use the monochromatic logo for single-color printing, such as invoices, letterheads, envelopes, and stamps. Always ensure strong contrast and clean placement.

Merchandise & Apparel

When applying the Fight Like a Kid logo on clothing, accessories, or promotional items, always ensure strong contrast, visibility, and faithful color reproduction.

Digital & Social Media

In digital platforms, use the full-color version whenever possible. For profile icons, avatars, or overlays where color reproduction is limited or background is dynamic, apply the monochromatic version (white or blue) for best visibility.

Signage & Environmental Graphics

For large-scale or outdoor applications such as banners, murals, or displays, ensure the logo is legible from a distance and applied with proper color contrast. When printing in one color, use the monochromatic version that best fits the environment.

Every application of the Fight Like a Kid logo represents the brand’s mission — to inspire courage, compassion, and hope in every space it appears.